Unveiling the Logo of EuroPride 2023 Valletta
10 October 2020
We are pleased to unveil the official logo of EuroPride 2023 Valletta. This logo is designed by a member of ARC and professional graphic designer, Miguel Agius
EuroPride Valletta 2023’s visual identity is based on the core values of Equality, Diversity and Openness. They are reflected in the six chapters of EuroPride Valletta 2023 and visualised by elements in rainbow colours from the Maltese culture and heritage.
The additional complimentary colours, brown and beige, reflect the Maltese limestone, which is part of our heritage and has been used as a unique building material in Malta’s rich architectural history. Additional ancient patterns and motives that can be found in our islands’ pre-historic artefacts, complete the set of visual elements for EuroPride Valletta 2023. The logo is built from blocks of limestone, symbolising Malta’s rich and longstanding history and our country’s foundation for diversity, openness and equality.
Like Valletta, the nation’s capital, the EuroPride Valletta 2023 logo symbolises a pillar of strength, reminding us of our Community’s values and what still has to be achieved.
EuroPride Valletta 2023’s claim
EQUALITY FROM THE HEART
strongly adds the core values of equality and diversity to the core message and visual identity. Finally, the heart not only stands for the open and welcoming heartiness of the Maltese LGBTIQ+ Community. It is also a symbol for Malta’s geographical location in the Mediterranean – one of the reasons for its many visitors over the centuries and our rich, diverse culture.
The heart stands as well for Malta’s LGBTIQ+ Community that wants to reach out and care for more equality and less discrimination in Malta and other communities around us. Caring has a longstanding tradition since the Knights Hospitallier and even as recent as World War I when Malta was known as the “nurse of the Mediterranean”.
Together, the logo, the claim and the six chapters of EuroPride Valletta 2023 form our “Pride Storyline”.